Blog Entry

When will Michael Vick land a major endorsement?

Posted on: January 26, 2011 2:03 am
Edited on: January 26, 2011 2:06 am
 
Posted by Will Brinson

Michael Vick's comeback season took a pretty incredible turn late Tuesday when it was announced that he'd signed his national endorsement contract since being sentence to prison a few years back.

En route to garnering the public's good graces once again he'd previously appeared in a commercial, beefed up his social media presence and partnered with a company to help sling his John Hancock.

But this new deal is a whole new animal, no pun intended. Vick's now moving back up the ladder in which he held a pretty prominent rung.

But how soon will the big names in national advertising come calling?

We only have two real baselines to examine here -- Kobe Bryant (accused of rape) and Tiger Woods (some, uh, "indiscretions"). Neither was found guilty of anything and neither served any prison time.

Woods, in fact, didn't even lose the biggest of endorsers, Nike, and fired out a commercial pretty quickly after his fall from grace. He's probably some time removed from further advertisers jumping back on the bandwagon, but a winning season on the PGA Tour would fix that fairly quickly.

Same thing for Vick -- his continued success on the field and rehabilitation off of it will eventually bring people like Nike, Coca-Cola, et al, back into the fold.

Back in 2005 (it seems so long ago, right?), Vick was evaluated as the 33rd most-powerful celebrity on a Forbes list, generating $37.5 million in salary and endorsements, as well as a ranking above superstars like Jennifer Aniston and Prince.

A number of different off-the-field incidents and the subsequent legal troubles led to Vick getting dumped by Nike, Coca-Cola, and Kraft, to name a few big-timers.

Bryant, for all of the legal distractions that his Eagle, Colorado trial created, was never dropped by Nike, although Coca-Cola did dump him until his image cleared up. By 2010, Bryant was back on the Forbes list, ranking 14th (in between Miley Cyrus and Jay-Z!) of all celebrities and third for athletes, his two titles with the Lakers putting any previous problems in the far regions of anyone's mind.

Looking at those two examples -- Woods and Bryant -- and remembering that neither of them were actually convicted -- means that there's a pretty good chance you can expect Nike to take the lead on inking Vick to a major deal.

It was rumored when Vick returned to the Eagles that he was back on board with Nike, but that was quickly shot down; a clear sign that even a shoe company that's shown tremendous loyalty to big name athletes with problems wasn't ready to jump on board.

And obviously Nike's one of the biggest names in the biz, so Vick inking with the Swoosh would mean he's "arrived" again. But there's a good chance that because of the way the public still feels about the Eagles QB (there are plenty of people who don't care what he's done to redeem himself either on or off the field), it could be a while before we see a major endorsement deal coming his way.

His situation doesn't lend itself to a "What Should I Do?" or "Did You Learn Anything?" advertisement, because of the controversial and criminal nature of what he did.

That's not to say Vick doesn't deserve a second chance (Lord knows I'm all for it). It's just that isn't yet far enough removed from his past to justify the necessary PR spin for a major corporation.

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Comments

Since: Dec 2, 2011
Posted on: January 10, 2012 1:19 pm
 

When will Michael Vick land a major endorsement?

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dsfjwerw
Since: Dec 2, 2011
Posted on: January 5, 2012 2:46 pm
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jhfgdters
Since: Dec 2, 2011
Posted on: December 9, 2011 8:14 am
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Since: May 18, 2009
Posted on: January 26, 2011 11:48 am
 

When will Michael Vick land a major endorsement?

Who cares? Really? I was a Vick supporter before the Jail time and am all for a second chance and rehab by making millions playing football. But cry me a river as to when Nike comes singing his praises again. How about they take that 20 mill they'd give him and oh I don't know, put it in a community that needs it. Schools maybe. A new gym. Dude should be lucky he's got a Job.




Since: Sep 25, 2009
Posted on: January 26, 2011 11:30 am
 

When will Michael Vick land a major endorsement?

Why should we care?  All it means is we get stuck with a commercial.  Only Peyton's commercials are generally any good, but they're still commercials.  I don't know why these brands even bother with the commercials honestly, I'd get the same effect with a ticker and "brought to you by" a few times during the game.  Is anybody really stupid enough to go out and buy something withour researching which product is the best?



Since: Dec 16, 2009
Posted on: January 26, 2011 10:54 am
 

When will Michael Vick land a major endorsement?

No way. Nike would be one of the closest shots at a major endorsement, and that's a long shot. All major brands that advertise rely on a good, clean image to endorse their product. Coca-Cola, Subway, Sony, etc. would never take the risk of such a controvertial public figure. His best chances are with Nike, Reebok, Under Armour, etc. Anything performance based.



Since: Sep 8, 2007
Posted on: January 26, 2011 10:33 am
 

When will Michael Vick land a major endorsement?

Rumor has it Pet Meds is considering him as their new spokesman.




Since: Nov 24, 2010
Posted on: January 26, 2011 9:52 am
 

When will Michael Vick land a major endorsement?

Oops.  CBS Cares.  Embarassed



Since: Nov 24, 2010
Posted on: January 26, 2011 9:50 am
 

When will Michael Vick land a major endorsement?

Philip Rivers is a fantastic fellow and he only makes around $275,000 in endorsements.  A $25 million salary and prorated signing bonus doesn't drive him like endorsement sl*t Peyton Manning "Brought to you by SONY".



Since: Nov 24, 2010
Posted on: January 26, 2011 9:48 am
 

When will Michael Vick land a major endorsement?

Philip Rivers is a fantastic fellow and he only makes around $275,000 in endorsements.  A $25 million salary and prorated signing bonus doesn't drive him like endorsement sl*t Peyton Manning "Brought to you by SONY".


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